Business Is Good For Bug Start-Up

Business Is Good For Bug Start-Up

Their tag line is “because six legs are better than four” and the owners of Six Foods hope to be successfully marketing insects in a store near you soon.

The two owners are young and ready to take the burgeoning bugs-as-food market by storm.

The pair launched their first Kickstarter campaign a little over year ago using the slogan, “Chirps: Eat what bugs you” and video sporting high production values. They reached their first goal of $30,000, and when they met their next benchmark of $70,000 they brought their first product  – a bean-based chip made with cricket flour called “Chirps Cricket Chips” – to market.

Cricket chips, it turns out, have three times the protein and 40 percent less fat than every day, boring potato chips.

Now a global non-profit company called Echoing Green has granted the ingenious pair of businesswomen, Laura D’Asaro and Rose Wang, another $90,000 to continue spreading the gospel about bug-eating.

It all started with a bit of serendipity when D’Asaro, having just tasted a delicious fried caterpillar in Tanzania, called her former college roommate.  Wang, too, had been abroad and coincidentally also had a tasty bug meal:  fried scorpion.

The women agreed that tasty bugs needed to be brought home.

The current target demographic are the millennials, who have expressed a desire to consume less meat.  Cricket chips are currently sold on Amazon, but the pair of entrepreneurs is working on expanding their market.

About smithereenpestmanagement

Smithereen Pest Management provides IPM pest services to residential and commercial clients in Kansas, Illinois, Wisconsin, Indiana and Missouri.
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